March 25, 2010

A Celebration of Books

Explore-A-Story

A unique and fun-filled event that celebrates books and reading for families of elementary school children in Greater Los Angeles.  It is an incredible day of authors and celebrity readers, performers, a Disney Family Film Festival, crafts, food, and a Barnes & Noble book fair with book signings – all inspired by great children’s stories.

The Wonder of Reading

Proceeds from Explore-A-Story benefit The Wonder of Reading, a nonprofit organization that serves public elementary schools in Los Angeles County. It actively engages students, parents, school officials, corporate sponsors, and volunteers to inspire a love of reading in children through its community-based 3-R Program: Renovate the school library, Restock the library collection, and create a sound Reading program that trains volunteers to read one-on-one with students on a continuing basis.
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  • Storytelling in Advertising
    You see it every day but may not recognize it. Storytelling plays an integral role in all forms of human communication, not just the arts. The marketing industry is a prime example.

    Advertising and branding campaigns for everything from cheap car insurance (think Geico) to free credit reports to diamond jewelry (think DeBeers famous shadow commercials) make use of storytelling.

    Can a story really help persuade you to do everything from compare free auto insurance quotes online to purchase an expensive diamond? The answer is yes. There is power in the story.